Hydration innovators, air up®, has announced its official partnership with Britain’s rising boxer, Tommy Fury, ahead of his much-anticipated match against KSI this 14 October. Being the world’s first in drinks technology, air up® is dedicated to innovating the practice of drinking through retronasal smell, providing a healthier way to stay hydrated. The smart water bottle uses scented pods to flavour water with an array of different flavours from Kola to Lime to Mango-Passionfruit – all entirely additive, calorie and sugar-free.
Ahead of his fight, Tommy Fury discusses the importance of hydration and his partnership with air up®:
“Hydration is such an integral part of camp and for any preparation for a fight and drinking normal water in such big volumes can sometimes be quite challenging, so by using air up it makes it that much more enjoyable and easier to get the litres in, when it’s tasting like my favourite flavours.
“It’s definitely helped me get more water in at ease, I have to drink around 5 litres a day, so it helps when I like the flavour of the water and it’s more enjoyable. Outside the ring it helps as well, it’s something fun, easy to use and the large bottles helps me keep track of how much I’m drinking each day! It’s definitely something I’ll continue using outside of camp, post-fight – even when I’m craving something sweet, having one of the sweeter flavours on there can help with that craving.
“During my workouts, I’m sweating a lot and I’m burning a lot of calories – so it’s important for me to stay hydrated to make sure I stay on top of my game and I’m putting that water back into my body to help me get through the sessions and also to aid with the recovery process. I’m training twice a day 5/6 times a week at the moment, so making sure I’m staying hydrated is massively important.”
So how does air up work?
air up harnesses this clever bit of science by infusing flavoured air into every sip of water from the bottle. One of 28 different flavours will be added in bubbles every time you drink and it is this that will give your 100% pure water its flavour. Each pod contains natural flavourings and scents that infuse with ambient air to be added to the pure water, these flavours range from Lime and Orange-Passionfruit to Kola and Iced Coffee with ten others in between.
Who came up with this amazing idea?
The first prototype for air up was developed by Lena Jüngst and Tim Jäger in 2016 and spent three years in development, including a Master’s thesis on aromas, to combine innovative design and the neuroscience behind the idea and turn it into a real product. Since then, air up has successfully launched in Germany, France, Belgium, Switzerland, Austria and the Netherlands, with more than one million customers already. Now Lena and the team are bringing this innovative way to drink water to the UK.
Where can I buy one?
air up’s reusable water bottles are available from their website. Including one bottle and three scent pods, is priced at £29.99 to £34.99 depending on the colour of the bottle. Each additional pack of three pods (flavouring a minimum of 15 litres of water) then costs between £5.99 to £8.99, depending on the flavour.