How to Use Instagram to Market Your Property Business

How to Use Instagram to Market Your Property Business

Last Updated: January 26, 2024By

In the saturated world of the real estate industry, leveraging Instagram can be a game-changer for property businesses seeking to expand their online presence. To boost your follower count and maximise engagement, consider these strategies. Read on for our top tips on how to use Instagram to market your property business.

How to Use Instagram to Market Your Property Business

1. Beating the Instagram Algorithm: Understanding and working with the Instagram algorithm is crucial for increasing visibility. Regularly post high-quality content, engage with your audience through comments and direct messages, and use relevant hashtags to enhance discoverability. Consistency is key, so maintain a regular posting schedule.

2. Best Performing Content for 2024: Stay ahead of the curve by sharing content that resonates with your target audience. In 2024, video content, especially reels and IGTV, continues to dominate. Highlight property features, share behind-the-scenes glimpses, and engage with trends relevant to the real estate and property industry.

3. Finding Clients Through Instagram: Use Instagram as a powerful lead generation tool by optimising your profile and content for potential clients. Showcase your property portfolio, use compelling captions, and include a call-to-action encouraging users to inquire about listings or schedule property viewings. Leverage Instagram’s advertising features to reach a wider audience.

30 Days of Prompts and Topic Ideas to Market Your Property Business on Instagram


4. 30 Days of Prompts and Topic Ideas to Market Your Property Business on Instagram:

  • Day 1: Introduce Yourself – Share a post introducing yourself or your team, giving followers a glimpse into the faces behind the properties.
  • Day 2: Property Spotlight – Showcase a featured property with high-quality images and compelling descriptions.
  • Day 3: Client Testimonials – Share positive testimonials or reviews from satisfied clients.
  • Day 4: Behind-the-Scenes – Take followers behind the scenes of a property tour or a day in the life of a property professional.
  • Day 5: Local Area Highlights – Highlight the amenities, attractions, or unique aspects of the neighbourhoods your properties are located in.
  • Day 6: Fun Facts – Share interesting and relevant fun facts about the properties or the real estate market.
  • Day 7: Property Transformation – Before-and-after posts of properties you’ve worked on or sold.
  • Day 8: Q&A Session – Encourage followers to ask questions about the property market or your business.
  • Day 9: Market Trends – Discuss current market trends and insights affecting the property industry.
  • Day 10: DIY Home Tips – Share simple home improvement tips or maintenance advice.
  • Day 11: Virtual Tours – Offer virtual tours of your properties through Instagram Stories or IGTV.
  • Day 12: Polls and Surveys – Engage your audience with polls or surveys about their property preferences.
  • Day 13: Property Investment Tips – Share tips for individuals interested in property investment.
  • Day 14: Local Partnerships – Highlight collaborations with local businesses or influencers.
  • Day 15: Throwback Thursday – Share a throwback post of a memorable property sale or success story.
  • Day 16: Meet the Team – Introduce different team members and their roles within your property business.
  • Day 17: Interior Design Inspiration – Share inspiration for interior design and decor in properties.
  • Day 18: Market Statistics – Share relevant market statistics or insights for potential buyers or sellers.
  • Day 19: Feature Local Events – Promote or attend local events related to real estate or property.
  • Day 20: Sustainable Living – Highlight eco-friendly features or practices in your properties.
  • Day 21: User-Generated Content – Repost content from satisfied clients or followers who have engaged with your properties.
  • Day 22: Property Maintenance Tips – Provide tips for property maintenance and upkeep.
  • Day 23: Motivational Monday – Share motivational quotes or success stories related to property investment.
  • Day 24: Investment Strategies – Discuss various property investment strategies and their benefits.
  • Day 25: Neighbourhood Spotlight – Showcase different neighbourhoods where your properties are located.
  • Day 26: Ask for Recommendations – Encourage followers to recommend their favourite local businesses or services.
  • Day 27: Trending Topics – Engage with trending topics or challenges in the real estate and property niche.
  • Day 28: Team Achievements – Celebrate milestones or achievements reached by your property business.
  • Day 29: Client Success Stories – Share success stories from clients who found their dream homes through your services.
  • Day 30: Thank You – Express gratitude to your followers for their support and engagement.

Remember to stay consistent and engage with your followers and other users. Hopefully these tips and topic prompts will help get you thinking up more ways to use Instagram to market your property business going forward.


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