Business Etiquette in Bulgaria

Business Etiquette in Bulgaria

Last Updated: January 12, 2024By

Considering doing business in Bulgaria? If so here we present you with some tips on how to go about doing business in this interesting country that is steeped in culture and customs.


First of all Bulgarians like to do business face to face, so visiting the country is a vital step to meet and get to know local partners and potential business clients. It may mean you will need to stay for a time in Bulgaria or be prepared to make several trips to continue good relations with those you have already made contact with. Meetings can be lengthy, so allow plenty of time. You will need to allow time to build a business liaison compared to other countries when doing business in Bulgaria.

Some other points to consider when considering starting a business in Bulgaria are –
In general the usual office opening hours of a business in Bulgaria are Monday to Friday from 9.00 am–5.30 pm.

Bulgarians in business dress formally, so if in doubt dress up – not down. The well known etiquette of appropriate business dress often applies in Bulgaria, such as no open-toe shoes for women and also, men must wear shirts and it’s probably best to avoid denim jeans.

A high proportion of entrepreneurs in Bulgaria are women. Just like in most countries around the world, there has been a drastic increase in the number of female business owners becoming their own boss, which is fantastic to see!

Try to arrive to a meeting on time or slightly earlier if possible; if you are going to be late it is advisable to inform the person of the delay.

It is worth noting to avoid appointments at certain times of the year due to holidays in the public sector. Bulgarians have annual holidays of up to 4 weeks, typically the summer between July and August and Christmas and New Year breaks. Don’t forget about the 49 national holidays too! These include Name Days, Saint Days, national celebrations and others, many of which are treated in the same way that a British Bank Holiday would – i.e. everyone gets a day off and therefore people will probably not be working during these times.

At an official meeting, remember to shake hands with everyone there, and introduce yourself using your formal surnames. You need to build on business relations before first names are used. Also it is common practise to exchange business cards on the first meeting.

You may negotiate business over a lunch or dinner. Bulgarians are very sociable and enjoy eating and drinking. Lunch can last a while and the times vary from 12.30pm-late afternoon. Evening meals start from 7.00pm onwards.

If dining out it is the Bulgarian custom to toast by clinking glasses and say “Nazdrave” (which means to good health) when drinking alcohol drinks, such as the traditional Bulgarian plum brandy “Rakia” It is common practise to have a salad with this drink too.

Although the country has adopted the no smoking policy it is still a common vice and meetings may be disturbed by the need for someone to light up.

English is spoken widely in the capital Sofia, but can be limited in other parts of the country so you may need to employ the services of an interpreter or translator.
It is recommended to put forward all potential decisions and try to come to an agreement to suit both parties.

Finally, have fun, be patient and if in doubt, talk it out!

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